In Her Shoes: Lisa Hook of Lathered Edmonton!

Lisa Hook is a co-owner of Lathered Edmonton.  Originally from Saskatchewan, Lisa has lived in Alberta since 1989.  With a 28 year background in the dental field as a dental assistant, administrator and hygiene co-ordinator!  Lisa decided to take a leap of faith and go into business for herself this year!  Lisa has been married for 23 years and has 2 beautiful daughters, Sarah and Jordi; whom are both in college studying occupational and rehabilitation therapy!  Lisa enjoys spending time her her husband, golfing, gardening, taking walks, and getting together with friends and family.

If you could be any animal what would it be and why? A giraffe, so easy going.

What is one thing that annoys you the most? People who feel they are entitled.

What is the strangest thing you’ve ever eaten? Nothing, if it’s strange – I don’t eat it!

What do love most about what you do? I love the variety and flexibility!

What is the one thing that should be taught in school that isn’t already? Life skills, how to be a kind and compassionate human.

How would your friends describe you? Hard working, dedicated.

Name a gift you will never forget. By far, the photo book my girls put together for me for Mother’s day. They recreated photos from their child-hood. So thoughtful!!

Do you have a favourite quote? “Whoever has gratitude will be given more, and he will have an abundance. Whoever does not have gratitude, even what he has will be taken from him.”

One word to describe your business? Gratifying


Do you think women feel intimidated in business? Not necessarily just women, I think it depends on who you are as a person, male or female. Some people have that drive that is needed, some people are better followers. Not gender applicable in my mind.

How do you achieve work-life balance, does it exist? It’s tough. I think constant reminders to yourself and from your friends and family about what is really important and what really matters. Work is work but all that other stuff is what matters at the end of the day. That is one thing about owning your own business, it never goes away and you are responsible for it all. What I try to do, is, if something is nagging me, I go take care of it and then am able to move on with fun stuff or family stuff or whatever I should be doing!

How did you get where you are today, and who/what helped you along the way? It has been a long road for me, I started so young and was so driven in my career as a dental assistant. I was in that field for 28 years and realized I needed a change. I dedicated a very big part of myself to that and really had nothing to show at the end but a lot of experience. I think that is why I decided to go into business for myself. I wanted to work hard towards something that I could call my own, not for someone else’s benefit. My decision to do this has been supported by so many people, my husband is my biggest cheer leader, I couldn’t do this without him. My kids have been great and I enjoy being a role model for them that is not afraid to take a chance. I hope that in their lives, they don’t let fear control them and they are able to take chances when they feel it is right. My nieces have also been a big part of my tribe in this, they are amazing ladies who are so positive and truly believe anything is possible. I feel very grateful for my supporters!!

Other than deciding to work for yourself, what was the single most important decision you made that contributed to your success? I think it was deciding to share this adventure with a business partner, but it looks like we will talk about that a bit later…

What is one thing you wish you could be better at? I wish I could accept gifts and praise better. I always feel guilt for some reason.

If you could time travel back to day one of your startup, what would you tell yourself? There is going to be a lot of hard work coming. There will be ups and downs, you have to learn how to manage both. You can’t control everything, you can just control your reactions to them! (Still working on that)

What would you tell woman entering into the same field? Take the chance, you will never know until you try. Really, what is there to lose? You can always go back, you just probably won’t want to.

When budgeting and building your business, what is one thing you spend or spent money on that you believe is “worth the money”? Good tools and keeping your staff happy. The odd token of appreciation goes a long way when showing someone, who is helping you to run and create your business, how much you appreciate them. I think that is a big mistake for business owners to make. It is easy to get caught up in the busy day to day, however, working alongside my team members, I know how hard they work. I APPRECIATE THE HECK OUT OF THEM!

What habits help make you successful? I think being organized is huge. Do what you can when you can do it. You never know what may come up and pull you away so if your procrastinating, that sits heavy on your shoulders until its done. Just do it and be done!! I think it is very important to take care of yourself also. Weather its mental or physical, you can’t be you and lead your team if you aren’t on your clear, right path! This looks different for everyone, but so very important.

Do you feel working with a business partner is a good idea or bad? Well here is the question. I have good perspective on this as I started my business without a business partner. It was heavy for me alone. Sometimes you really must listen to the signs around you, mine hit me over the head! I was feeling overwhelmed with my business. I wanted to de-stress a bit when I started this (not sure what I was thinking?), have a little more time for myself and family. I had met the most wonderful lady a few months earlier, feeling that she would be a part of my life somehow, for the long run. She ended up coming to work for me a couple days a week and we became fast friends. She had mentioned to me at our first meeting that the thought of starting a cleaning business had crossed her mind in the past but life carried on for her and her husband and their decking company. She felt she needed something for herself. She was such a huge support for me with my business and I came to depend on her a lot. During a fairly stressful time in the business, the “hit on the head”!!! It was very clear to me that I wanted to share this dream with her. Her kindness, compassion, enthusiasm, joy for life inspire me daily. I was so excited when she agreed to enter this adventure with me. To have someone to share the good, bad and ugly with is so much more fun and together we can accomplish so much more. The sky is the limit for this duo!!!

Is there anything else you would like to share with the women of the world who are thinking of entering into business for themselves? Well, since this series is called “In Her Shoes”. I’ve been thinking about this for a bit today as I was out for my walk. My choice pair of foot-ware is definitely my runners. The reason, not for running towards something, or away from something, or aimlessly for that matter. My runners are for walking strong. I am so grateful I am able to get outside, enjoy nature and fresh air as that gives me peace. My walks remind me to live my true self and remember what really matters. My walks give me the time to think about what my values are and how I can be a better person by living those to the truest of my abilities. My runners allow me comfort, that after many years, I have come to realize is what is important. We must be comfortable in our own bodies and minds, not living our lives how we want others to see us. What everyone else thinks really doesn’t matter, the sooner we all figure that out, the better off we will be.

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