In Her Shoes: Sarah Creek of Pure Simple Change

     Sarah Creek is a Certified Professional Coach and the Founder of Pure Simple Change.  Through Simplicity Life Coaching, she comes alongside visionary women who want to unlock their greatness!  Sarah brings 23 years of experience as an educator, interior decorator and business owner into her work of Life Coaching.
     Sarah feels alive and energized when she helps people and makes a difference in their life!  Originally from Montreal, she speaks French and English.  She is passionate about simplicity and beauty and also enjoys making memories with her family – husband Hamish and sons Evan & Brandon, cooking and gardening!

If you could be any animal what would it be and why? A dolphin. They are smart, faithful, love warm water and are free. But my dolphin would not eat fish (I HATE fish); I think it would eat croissants and coffee!

What is your favourite hobby? Spending time with my husband and boys. When I am alone, I love cooking & gardening.

What is one thing that annoys you the most? Deliberate rudeness. So unnecessary, so déclassé..

What is the strangest thing you’ve ever eaten? Marmite. My husband’s family is from England and marmite is a traditional spread. To “fit in”, I tried. It was soooooo revolting that I spat it all out – great way to fit in!!!

What do love most about what you do? Watching women unlock their greatness and move forward!

What is the one thing that should be taught in school that isn’t already? Practical and applicable business smarts

What’s your favourite sound? The sound of my boys laughing.

How would your friends describe you? Faithful, creative, organized.

What’s your favourite song right now? My favorite song has been, for quite some time, “Beautiful Day” by U2. It played the day of my wedding, and each time I hear it, it makes me smile and feel so very grateful for the gift of life. I almost always wake up thinking, “it’s a beautiful day!”

If you were a fictional character, who would you be? Belle from Beauty and the Beast. She is clever, curious, imaginative, confident, she speaks her mind, she has the ability to see into peoples’ hearts and, of course, she wears a beautiful dress! I will wear a dress at any given opportunity!

Name a gift you will never forget. The handmade gifts and cards that my children make me. I keep them all.

Do you have a favourite quote? “Beauty begins the moment you decide to be yourself”– Coco Chanel

What was the first thing you bought with your own money? Clothes! I attended a private school with a uniform during all my high school years. Being able to buy my own clothes and wear them on weekends was SUCH a treat!!!

What did you do growing up that got you into trouble? As a child, I would eat my cheery Lipsyl (how disgusting!) and as a teenager, I would roll up my skirt a little too much at private school!

What is one thing you wish you could be better at? Honestly, although I choose to be up early every morning, I am SO NOT a morning person, and I wish I could do “mornings” better!

One word to describe your business? Client-centered

Do you think women feel intimidated in business? I can’t speak for others, but I sure was at times. I think the intimidation comes from comparison. Focus on what you feel called to do, what you love to do, and remember there are no 2 “you”. So you each of us have something unique to offer! Don’t be intimidated, just do it!

How do you achieve work-life balance, does it exist? I believe that if we have priorities and intentionally live by them, then we do feel “balanced”. For instance, it is one of my priorities to start each day with quiet time with God (journaling, reading, etc). When I don’t start my day like this, I feel out of whack. I believe it’s about living your priorities with intention and conviction.

How did you get where you are today, and who/what helped you along the way? I am where I am today because of my husband, Hamish’s unconditional love, support and belief in me. He has always been behind me 100%.

Other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?Although my days are flexible, exciting and always different, I am diligent with structure. Having a schedule, a routine, a “plan” keeps me focussed and on track. I believe that personal discipline has served me very well in my business endeavours.

If you could time travel back to day one of your startup, what would you tell yourself? I would say to myself, “Sarah, you are fearfully and wonderfully made. You are creative, resourceful and called to do this work. Put your seatbelt on because you are in for the ride of your life! It’s going to be wild and exciting and this adventure will cause you to thrive! Be brave, Sarah. Do not let your fears get in your way.”

What would you tell woman entering into the same field? You need to have a passion for what you are doing. Your heart needs to be in it. Your client deserves your best, and you are at your best when you LOVE what you do!

When budgeting and building your business, what is one thing you spend or spent money on that you believe is “worth the money”? A business coach. The support, help and accountability I receive each week are invaluable.

What was your ‘A-HA’ moment when you realized this was what you were meant to do? I realized that I had been doing Life Coaching my whole life; I just didn’t call it that. In lots of different scenarios – personal, work or business ones, my common thread was indeed my role as a “Life Coach” disguised as mother, daughter, friend, wife, teacher, designer, educator, small group leader, etc. My core beliefs and values have never changed, nor has my love, care and passion for people. I wore those many hats all at once but the oversized hat – you know like the fancy ones those rich ladies wear at the Four Seasons Resorts – was the hat of the Life Coach. Therefore, only wearing that one enables me to slide into all the other roles without even having to name them or switch hats. When I realized this, I got certified as a Professional Coach and accredited with the ICF. In my Life Coaching practice, I come along side visionary women who want to unlock their greatness and I LOVE it!!!

And a shoe question, of course. What is your favourite pair of shoes, and why? If I wear shoes, they are Nine West. If I can avoid shoes but cannot be barefoot, I wear Havana Flip Flops with pretty toes!

Do you feel working with a business partner is a good idea or bad? That being said whether you have one or not. How does it work for or against you? I think the answer lies in each business owner and the season they are in. Although I am now by choice a sole proprietor and loving it, there was a season in my life where I had a business with a business partner. It was for a season (7 years) and a purpose, and it was a wonderful experience! My business partner was a trusted friend with similar values and I am so grateful to have had that experience with her as part of our ongoing friendship. I think both options are very valuable!

Is there anything else you would like to share with the women of the world who are thinking of entering into business for themselves? I would share 3 things:

1. JUST DO IT!!! If you wait till the timing is right, till all is in place, till all is “perfect”, you will never go for it. It’s all about the journey and the opportunity to grow and change. If you all it takes inside you!

2. Get yourself some cheerleaders: surround yourself with like minded people who believe in you and cheer you on!

3. Failure is your greatest ally – use it to grow, to move forward, to gain more clarity regarding your business message/services. Be an overcomer.

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