In Her Shoes: Natalie Berthiaume of CIR Realty

Natalie Berthiaume is a Real Estate Agent that specializes in Airdrie and surrounding areas with CIR Realty. She became licensed in 2010 and has created a refreshing real estate brand that truly reflects her values. Natalie believes that a good Realtor will have these 5 qualities: a strong work ethic, no holds barred honesty, integrity, grit and professionalism. Giving back to the community is important to Natalie and this includes supporting local businesses as well donating time and money to local charities.


What is one of the things you would put on your “bucket list”? Drinking wine and eating fresh pasta in Tuscany!

If a movie was made of your life, what genre would it be?  Who would play you?  It would be a dark comedy with Sarah Silverman.

What did you do growing up that got you into trouble?  Crashing my parents car…before I had my license.

One word to describe your business?  Integrity.

How do you achieve work-life balance, does it exist?   It does exist and it’s because I make it a priority. A work-life balance only exists when both sides of the coin are important. I achieve it by setting aside times when my phone is on silent and I always take one day off on the weekend to spend time with family. People believe that Realtors are 24/7, but a really good Realtor understands that in order to do her best by her clients, she has to do her best by her family as well. By having those values, I’ve found that the balance has been quite harmonious.

What is one thing that annoys you?  Excuses.

How did you get to where you are today, and who/what helped you along the way?  I got to where I am today by working hard and sticking to my values. Integrity, honesty and a strong work ethic have kept me on a path that I can be proud of. I’ve had some excellent mentors at crucial times in my career and they have given me so many opportunities. I’ve also made it a priority to ask for advice, especially when I’ve been at my most confident ironically. In these times, I am at my most stubborn and this is when I need to be challenged the most. Lastly, I have been generous. You don’t succeed without giving back.

If you could time travel back to day one of your startup, what would you tell yourself?  I’d tell myself that it’s ok to admit what I don’t know. To have faith that being honest about my limitations but earnestly searching out the answer will teach me in the best possible way. I’d also tell myself that even though I’m new, I’m worthwhile.

What would you tell women entering into the same field?  I’d first off congratulate them. It takes a lot of courage and resources to enter real estate. I’d also tell them to focus on the quality of service they will offer. Giving value and making a positive experience for clients will make them trust you. It won’t matter what car you’re driving or where you live, if you’re a genuine person with the best intentions, that will shine through. I’d also tell them that success, as defined by wealth and sales will not happen overnight. Instead focus on daily, weekly and monthly successes that are measurable and reasonable. Lastly, find a mentor as soon as possible that motivates and inspires you.

Do you have a favourite quote?  “Always tell the truth, that way you don’t have to remember what you said.” -Mark Twain

What do you love most about what you do?  The variety!

When budgeting or building your business, what is one thing you spend or spent money on that you believe is “worth the money”?  I have always believed in really great housewarming gifts. Ones that are tailored to the specific client and will really make that moment special. Even when I was driving an old green Dodge Neon with crank windows, I spent a lot of memorable gifts.

What habits make you successful?  When working for yourself, it can be easy to forget that you need structure to your day. I’ve always made it a habit to go to the office and work at my computer for a few hours. If there’s not much to do, I catch up with old clients and colleagues. I always learn something useful.

I also have systems for working with buyers and sellers. Because of this, I stay organized and always know where I stand with my clients and their homes.
Lastly, I delegate tasks so that my time is spent in the highest and greatest use. Generating new business and growing my business.

What was your “A-HA” moment?  It was when I quit my part-time job to become a full time Realtor. Suddenly I realized I had so much more time to live creatively. Real Estate did not feel like work, it was exhilarating and still is. I’ve never looked back.

Do you feel working with a business partner is a good idea or bad?   I think having a business partner is an excellent idea; however defining what a partner should mean is something that can be different for everyone. I think people believe it has to be “all in” or “all out” and I disagree. I have a partner whose role is well defined but flexible. We share some clients but not all clients. Whatever we share, we split the costs and whatever we do independently, is ours alone. I love the fact that I can take a holiday without turning on my phone. There is nothing more satisfying than knowing that my clients are in excellent hands without me having to oversee the process. If you’re lucky enough to find a person you can trust this much, I believe a partnership in some form should be undertaken…and quickly!

What is your favourite pair of shoes and why?  I’m a pretty practical person, so you’ll normally see me in the kind of boots in the winter that will allow me to walk through anything. Come summer, I’ll typically wear my running shoes. I’m usually on the move! I do however have a weakness for leopard prints heels.


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