In Her Shoes: Kim Purvis of Aurora Decor

     Kim Purvis is the creator of Aurora Decor!  Kim’s love of design, textiles, flowers, and entertaining led to the establishment of Aurora Decor in 2006.

     Fast forward to today: Kim has transitioned Aurora Decor into home interiors, a life-long passion of hers. Between designing beautiful home spaces, Kim is a busy wife to her best friend, and a mom to two ridiculously busy and cute kids.  Kim’s style reads effortless and approachable with a distinct balance between that one investment piece and price-savvy finds. Kim’s heart belongs to God, her family and friends!


If a movie was made of your life what genre would it be, who would play you? Romantic comedy – Amy Poehler, although she’d make me seem a lot more interesting than I really am…

What do love most about what you do? Helping families make their house a HOME.

What’s your favourite sound? My kid’s laughter.

How would your friends describe you? Creative.

What did you do growing up that got you into trouble? Talking too much in class…

One word to describe your business? HOME.

Do you think women feel intimidated in business? Can’t speak for other women, but I certainly do at times.

How do you achieve work-life balance, does it exist? God, Family, Me, THEN the business.

How did you get where you are today, and who/what helped you along the way? My encouraging husband.

Other than deciding to work for yourself, what was the single most important decision you made that contributed to your success? I’m learning to follow my heart, my calling and tune out the opinions that don’t matter.

What is one thing you wish you could be better at? Being a morning person..

If you could time travel back to day one of your startup, what would you tell yourself? Worry less. Keep working hard and don’t settle for less than you expect of yourself.

What would you tell woman entering into the same field? Really listen to the client, but also try to discern when they need a little nudge out of their comfort zone.

When budgeting and building your business, what is one thing you spend or spent money on that you believe is “worth the money”? A website that I can manage myself.

What was your ‘A-HA’ moment when you realized this was what you were meant to do? The first time a client looked at me and said “ this is amazing, I just can’t believe you got this out of the little bit I shared with you”.

And a shoe question, of course. What is your favourite pair of shoes, and why? My Birkenstock sandles, because they look great with almost everything, they’re comfy, and if I’m wearing sandles it’s warm out ….ahhhhh.

Do you feel working with a business partner is a good idea or bad? That being said whether you have one or not. How does it work for or against you? I don’t have a partner, and I’m not sure having one would be good for me. I get really attached to people very quickly and I think I would lose sight of what I want to accomplish, by trying to make my partner happy. There’s definitely great examples of people working in successful partnerships where they compliment each other’s skill sets and over time they know when to be encouraging and when to challenge the other person. Maybe someday I’ll find that person to work with.

Is there anything else you would like to share with the women of the world who are thinking of entering into business for themselves? Make sure it’s doing something that you’re passionate about and/or are exceptionally good at. There are way too many emotional highs and lows to make it worth the effort otherwise.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s